Sales Strategy
At BLUEBIRD, we believe in growing brands through partnership, collaboration and trust. Our team of retail experts intimately understand the retailer’s strategies, processes and goals. Our dedication and proven success has earned us the trust and respect of retailer leadership. We use our expert experience and long-standing relationships to grow quality brands in store and online.
Build Strategic Merchant Partnerships
Our office in downtown Minneapolis allows for frequent formal and informal meetings with buyers
Close relationships at all levels within our retailers drives alignment across the entire organizational structure.
Learn Merchant Priorities
Our close relationships allow us to have candid conversations about current business and opportunities
Insights gleaned from frequent merchant conversations give our clients a powerful advantage when vying for shelf space
Identify White Space
We work with merchants and meet frequently with leadership to best understand the white space opportunities in the assortment and help our clients tailor their product offerings to specifically meet these needs
Develop Insights Into Opportunities
We share merchant needs with our clients in an effort to develop the right brand and product positioning, features/benefits, price points and merchandising that aligns with the merchant’s vision and maximizes the retail opportunity
Analyze Margin Pressure & Costs
We help our clients come to the table with mutually beneficial and viable cost options that are both competitive and profitable
We use our experience to expertly manage cost negotiations between the retailer and our clients